March 13, 2020
ASCD Empower20 Conference (Pre-Conference Institute)
Title: Sharing Your Education Knowledge with the World (Pre-Conference Workshop)
Location: Los Angeles, California
Event Information: http://empower.ascd.org/program/save-the-date.aspx (Forbes named this as a “Top 5” education event in 2019)
Description: For your knowledge to have maximum impact, it can’t be shared only in the faculty lounge, and it can't languish on a single website or dusty shelf. This course will help attendees take a variety of stages – be they live, recorded, or written – and rock those stages. This course is based on content the presenter teaches at University of Cambridge on how to best communicate knowledge and was inspired by her experiences sharing findings (from her career as K-12 teacher, school administrator, district administrator, chief education & research officer, and researcher/academic) with large, diverse audiences. The course is appropriate for attendees who work within the education field in any capacity and have strategies, research, or knowledge and who want their findings to reach as many people as possible in order to help as many students as possible. Attendees will learn about a variety of opportunities, how to land those opportunities, and strategies to maximize those opportunities to share their work with varied audiences. The course is split into three sections: laying the groundwork (introduction, branding, websites, social media, etc.), speaking (TED Talks, conferences, media interviews, NPR/radio, etc.), and writing (book deals, journals, magazines, etc.). Sections involve attendee participation, interaction, and hands-on activities to apply concepts to participants’ circumstances. Attendees will also learn about resources available to women and traditionally underrepresented groups so more diverse perspectives are represented in field dialogue. In addressing significant professional development issues (e.g., writing and speaking strategies), this course will encourage more dynamic, memorable presentations and more accessible, widespread communication of education knowledge.